Help come up with a strategy to expand the leadership of CIBA VISION in the contact lens market.

As part of the proposal CIBA VISION agreed to have BCR conduct several In-Depth Interviews with opticians - their key trade partners. This approach helped expose several layers of fresh insight, culminating in a two-day workshop, with all key departments and stakeholders involved.

In the end, CIBA VISION had a compelling and aggressive new strategy, driven by insight and big ideas.


"For me BCR is top of mind when it comes to combining strategic thinking with original creative ideas. Deeper insight and better ideas - that´s what strategy needs most" Frank Hauerken
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