BCR was involved from the very beginning of this exciting Dove project.

A major break-through was when the client became convinced that ‘Pro-Age’ should be the range name, hence manifesting the spirit of Dove’s ‘Campaign for Real Beauty’ at a product level.


"BCR‘s set of concept development tools provided a powerful source of inspiration and contributed to the development of a leading edge product mix."
Giovanni Valentini, Brand Development Director Dove Global
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