A dominant player in Northern Germany, FRIES approached us with a special challenge:

How to strengthen their branding as a means of expanding their business amongst their core target group: professional builders and architects?

BCR began by tapping into the internal passion of FRIES's true stars: their employees and team leaders. Via Stakeholder Interviews and master-concept recycling, BCR helped unearth the tribal passion that employees felt for FRIES. From there we established a manifesto concept, which we then used to help brief and guide their agency towards developing a brilliant new company brochure.

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