To strengthen its wet soup position in France, Unilever aimed to stretch its culinary prowess across borders… literally!

The challenge: Find the sweet-spot execution for landing a range of exotic soups using the brand Knorr.

As always, we started the process in the spirit of hunting: “When looking for a big idea, start with several great ones!” Within this spirit, we began a process of sequential recycling, entering several start ideas using our FOPPER® methodology. In the end we unearthed the consumer insights that led to an inspiring concept, brilliant on-pack execution and a successfull launch in France.

Bon appetit!

“When it comes to Concept Development, BCR is of great choice. They make it a point to understand the inner-workings of consumer through and through. Their approach and expertise helped us make our exotic range a success.“

Sarah Richardson, European Brand Development Manager

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