“Our hands are tied! We have a great new product, but we are launching into a new category that is dominated by a monoplistic market leader…. and we only have 15 seconds to land our message”.

Thus began the journey to crack an TV ad for ‘Fait Tout’, Knorr’s launch into bouillons in France. Working hand-in-hand with Knorr’s ad agency, BCR helped developed the winning creative idea and script: “Do the crumble!” The launch was a huge success and is flying off the shelves.

BCR has helped Knorr develop many TVC ads in recent years, having developed a special technique to squeeze deeper insights via so-called ‘soul interviews’ with Knorr Chefs – an excellent way to get under the skin of food, and transport ideas with a twinkle-in-the-eye.



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