A delicious, authentic soup paste – to simply squeeze into a cup, stir and enjoy – that was the new technical development coming from the R&D team at Cup a Soup in the Netherlands.

Our challenge: To help our client crack a concept AND packaging codes to make the new product fly off the shelf. We began with the FOPPER®, establishing the concept and Front-of-pack codes we needed to succeed. From there we helped facilitate the design process, executing these codes to perfection.

We then applied the BRIEFER®, helping our client unearth the key emotional triggers, leading to an outstanding launch campaign.



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