... if you can´t FOP it drop it!

What does that mean? The first thing consumers engage with is the front of pack.

To shape the insights, generated by already existing ideas or the PIA, into emotional relevant and valid concepts, BCR utilizes a visually led process called the FOPPER® (derived from FOP = Front of Pack).

During a FOPPER®, consumers engage with FOPs on their terms. This is the prerequisite for better insights and concepts and for ideas that leap off the shelf.

Find out more about our FOPPER®


"It gives me a good feeling to see when BCR is working with us. They have helped us come up with some fantastic growth ideas, like White NOW and Expert Protection. I always notice the sparkle they add to our ideas." Alessandro Manfredi, Global VP Oral Care
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