What are experiential insights?

How can projective techniques help bypass denial, repression and verbal blockades?

How can ethnography be combined with consumer creativity?

How can you let your own consumer be the author of your brands insight library?

How can you get consumers to articulate insights that they themselves were unaware of?

If any one of the above questions interest you, then the Prototype Insight Activator could be the right insight tool for you.


"I´m a big fan of BCR ... we used many of the insights from the BCR Prototype Insight Activator® to prepare the US launch of Clear."
Mohamed Elsharkawry, Global CMI Director, House of Salon
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