You and your colleagues walk with us through various exercises designed to root your brand into consumer’s lives and to create more actionable, inspired elements for your brand’s myth. ... Continue


What are experiential insights? How can projective techniques help bypass denial, repression and verbal blockades? How can ethnography be combined with consumer ... Continue


To shape the insights, generated by already existing ideas or the PIA, into emotional relevant and valid concepts, BCR utilizes a visually led process called the FOPPER™ (derived from FOP = Front of Pack). ... Continue


Getting to an inspiring communication insight is the first and most crucial step towards developing an inspiring communication brief. The BCR Briefer offers an environment ... Continue
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