We offer our clients qualitative research tools and consulting in the service of big ideas.

We’ve been successfully hunting big ideas for over 10 years.
We call ourselves FMCGologists. That’s because human science is at the core of everything we do,
and FMCG is our playing field. That’s our focus.
We run a tight ship. We’re based in Germany, so you get on-time, attention-to-detail service.
We’re very proud of our repeat rate. Our clients keep coming back for more.
We’re small and dedicated. We only take on a small number of projects at any time,
then we focus to deliver.
We are a member of the ESOMAR Research association and partner only with accredited research partners.
We’re never ever stuck for an idea. Our belief: If you need a big idea, it’s best to start with at least 6 great ones!

He speaks the languages of consumers!..

Frank Chudy is the founder and director of BCR, responsible for supporting our clients with their hunt for global ideas and concepts. Passion is key and deeply embedded in over 20 years of marketing experience.

He holds a Psychology degree which helped him develop various strategy and research tools, leading to big successes. Starting at Beiersdorf and moving forward with Unilever, FMCG is his primary playing field. With the foundation of BCR in 2002, he consults his clients enthusiastically together with his team.

Frank Chudy lives with his wife, their four children and office dog Bella in Winsen (Luhe). He is a devout Bayern Munich Fan, as well as BBQ master and Yoga lover.

A word of advice from his core clients: It is worth your time to get to know him!


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