Humans possess the creative instinct to generate brilliant marketing mixes.
BCR augments this ability with Artificial Intelligence (AI) to greatly enhance the efficiency and probability of landing a huge marketing hit.
We call this approach AI IDEAMANSHIP.
HOW BRAINTAP WORKS - Concept Example
- We transform your concept challenge into an INSIGHT MAP which defines the search areas for our Insight Mining Algorithms (IMAs).
- Our Neural and Behavioural scientists collaborate with AI-coders to build IMAs that THINK LIKE HUMANS, BUT AT THE SPEED OF MACHINES!
- Our IMAs instantly analyse the opinions and pain-points of millions(!) of consumers to generate dozens of highly robust insights. We can do this across as many countries as you want.
- We apply Neural Semantic Analysis to determine which insights drive greatest appeal for consumers.
- We convert these insights into product concepts, guided by the experience of our concept development experts.
- For each concept, we use AI-Assisted Design to produce a 2D front-of-pack (FOP). Eye-tracking programs then instantly identify the best ideas based on their hooking power and ability to transport the intended idea within seconds.
- Better ideas at a fraction of time and costs.
- Marketing decisions based on the opinion of millions of consumers