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ABOUT THE BRIEFER

ABOUT THE BRIEFER

Behind brilliant advertising is always a deep, human truth.

The Briefer is a method that helps you and your agency uncover this truth from the very beginning, and inject it into an inspired advertising brief.

HOW THE BRIEFER WORKS

First we help our clients develop adcepts (advertising concepts) based on what is already known about the product’s appeal.

Each adcept is designed to cover a different emotional space.

Then we let consumers engage with the adcepts. Via this interaction we reveal the “sweet spot” à the human truth that gets consumers most excited about your product.

Finally we help the client and their agency craft an inspired advertising brief that is centered around a fresh human truth.

Depending on your needs, we offer both quantitative and qualitative testing of adcepts, in either one or several countries.

WHAT IS IN IT FOR YOU
  • Perfect alignment on the human truth before creative work begins.
  • The ability to validate the human truth across countries and regions
  • Excited, inspired creative directors, who can’t wait to work on the brief!
  • Less frustration, time and money wasted by working on less inspired briefs.
  • A quicker path to advertising that sells more product!
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