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CONNEX – BCR skip to Main Content

ABOUT THE CONNEX

Clients use Connex when faced with several alternatives for a mix element, such as various design routes or advertising scripts.

The Connex gives clients a quick means of exploring alternatives with consumers, exposing the insight needed to identify and strengthen the best options.

HOW THE CONNEX WORKS

  • We use qualitative methods (focus groups) to unearth fresh insights into the mix options.
  • We then produce a top-line report to point out which alternatives have the most potential, and how they can be further refined.
  • We point out which alternatives have most potential and how to strengthen them.
  • The process usually lasts 3 days, from start to finish.
WHAT IS IN IT FOR YOU
  • Insight & Speed! The CONNEX quickly delivers the insight needed for for taking decisions and moving forward.
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