PAIN SEEKER

Clients use Connex when faced with several alternatives for a mix element, such as various design routes or advertising scripts.

The Connex gives clients a quick means of exploring alternatives with consumers, exposing the insight needed to identify and strengthen the best options.

• We use qualitative methods (focus groups) to unearth fresh insights into the mix options.
• We then produce a top-line report to point out which alternatives have the most potential, and how they can be further refined.
• We point out which alternatives have most potential and how to strengthen them.
• The process usually lasts 3 days, from start to finish.