ABOUT THE CONNEX
Clients use Connex when faced with several alternatives for a mix element, such as various design routes or advertising scripts.
The Connex gives clients a quick means of exploring alternatives with consumers, exposing the insight needed to identify and strengthen the best options.
HOW THE CONNEX WORKS
- We use qualitative methods (focus groups) to unearth fresh insights into the mix options.
- We then produce a top-line report to point out which alternatives have the most potential, and how they can be further refined.
- We point out which alternatives have most potential and how to strengthen them.
- The process usually lasts 3 days, from start to finish.
- Insight & Speed! The CONNEX quickly delivers the insight needed for for taking decisions and moving forward.