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“ Working with BCR on our White Now project was a fantastic journey. BCR was involved all the way from the beginning, from crafting the concept, coming up with the fantastic name and developing a powerful communication brief which was based on the Cinderella effect. This brief inspired our agency to come up with a great piece of advertising. The results of White Now so far speak for themselves: it is on its way to become one of the biggest Oral Care launches ever.“

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