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“A great experience, great team, great results. Getting new insight from consumers is not difficult if you know how to get them. The FOPPER was a great tool to get to a fantastic idea that travelled globally in a very short time. Recommended.”

“For me BCR is top of mind when it comes to combining strategic thinking with original creative ideas. Deeper insight and better ideas – that´s what strategy needs most.”

Frank Hauerken

“BCR‘s set of concept development tools provided a powerful source of inspiration and contributed to the development of a leading edge product mix.”

” Working with BCR on our White Now project was a fantastic journey. BCR was involved all the way from the beginning, from crafting the concept, coming up with the fantastic name and developing a powerful communication brief which was based on the Cinderella effect. This brief inspired our agency to come up with a great piece of advertising. The results of White Now so far speak for themselves: it is on its way to become one of the biggest Oral Care launches ever.”

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