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WELCOME TO BCR

We are a market research institute that is dedicated to helping you develop big ideas for your brands and products. Our research toolkit is based on a behavioural principle that we call “2 second seduction.” This is the amount of time that consumers take to decide whether or not to consider your offer. If you need a new product concept, pack design or piece of communication BCR helps you bring together the visual, semantic and narrative codes that win consumer hearts in just one glance.

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WHAT WE DO

CONCEPT DEVELOPMENT

CONCEPT DEVELOPMENT

2 seconds at the shelf – the time consumers spend trying to decode your product.
We help you develop concepts that jump directly from pack into consumers’ hearts.  

CONSUMER INSIGHT GENERATION

CONSUMER INSIGHT GENERATION

Human truths inspire brilliance.
We help you uncover deeper, fresher insights for all facets of the marketing mix. For stronger names, claims, designs, experiences, ads… 

ADVERTISING DEVELOPMENT

ADVERTISING DEVELOPMENT

A powerful emotional hook is the key to strong advertising.
We help you unearth communication insights that make products evaporate from the shelf.

AI-IDEAMANSHIP

AI-IDEAMANSHIP

Artificial Intelligence (AI) radically improves idea development.
Discover how our AI tools help clients build better marketing mixes at a fraction of the time and costs.

OUR TOOLKIT

Since 2002 we’ve been providing the highest quality research tools, which we constantly update according to state-of-the-art technologies and advancements in the human sciences.

THE RESULT:
A unique portfolio of consumer-centric tools, both qualitative and quantitative.

A concept-development method that focusses on the front-of-pack (FOP).

qualitative /quantitative tool

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This tool is designed to develop CONCEPTS for: 

  • Core brand and product relaunches
  • New product variants
  • New product ranges
  • New technologies
  • Entry into new segments
  • Creation of new segments
  • Building innovation roadmaps
  • Blue-sky innovation

An adcept testing method that delivers the most exciting human truths for your advertising brief.

qualitative /quantitative tool

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This tool is designed to develop BRIEFS for: 

  • Television commercials
  • Social Media/ Digital ads
  • POS materials
  • Product Demonstrations

A qualitative method to inject more consumer insight into your product mix.

qualitative tool

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Reveal more insight into:

  • Advertising scripts/storyboards
  • Packaging design options
  • Claim alternatives
  • POS materials
  • Product Sensory (e.g. fragrance)

AI-supported tool for instantly tapping millions of consumers – their opinions, associations and needs.

quantitative smart algorithms

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Created for:

  • Insight Mining
  • Strategic Positioning
  • Concept Development
  • Claim Development
  • Communication Development
ABOUT US
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Frank Chudy
CEO & Founder

“In consumer goods you have 2 seconds to win the hearts of consumers. Every element of your mix, whether packaging, design, or communication has only this brief window of time to set its hook.”

AT BCR WE HAVE A NAME FOR OUR COMPANY PHILOSPHY: 
WE CALL IT FMCG-OLOGY. WHAT THIS MEANS TO US?

FOCUS!
From day one our focus has been on Fast Moving Consumer Goods. We understand the challenges of your business and brands. We have the know-how to transform your ideas into products that “move the masses”!

SCIENCE!
We’re always on top of the latest thinking on consumer behaviour, needs and trends. Our eclectic network includes experts in the field of Neural Science, Behaviourism, Anthropology, Cultural Science and Mythography.

TECHNOLOGY!
We’re constantly refining our tools, using state-of-the-art technology to improve our capability and efficiency to serve our clients’ needs.

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What clients have said about us

"A great experience, great team, great results. Getting new insight from consumers is not difficult if you know how to get them. The FOPPER was a great tool to get to a fantastic idea that travelled globally in a very short time. Recommended."

Vincenzo Riili (Senior Global Innovation Manager Sunlight)
Unilever
Frank Hauerken

"For me BCR is top of mind when it comes to combining strategic thinking with original creative ideas. Deeper insight and better ideas - that´s what strategy needs most."

Frank Hauerken (General Manager Germany, Austria, Switzerland)
Ciba Vision (now Alcon Pharma)

"BCR‘s set of concept development tools provided a powerful source of inspiration and contributed to the development of a leading edge product mix."

Giovanni Valentini (Brand Development Director Dove Global)
Unilever

" Working with BCR on our White Now project was a fantastic journey. BCR was involved all the way from the beginning, from crafting the concept, coming up with the fantastic name and developing a powerful communication brief which was based on the Cinderella effect. This brief inspired our agency to come up with a great piece of advertising. The results of White Now so far speak for themselves: it is on its way to become one of the biggest Oral Care launches ever."

Patrick Albrecht (Former Global Development Oral Care)
Unilever

CONTACT US

Send us a message,  a custom quote or any request you might have.
We’d love to help you achieve your business goals!

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