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The FOPPER® – BCR skip to Main Content
FOP = FRONT OF PACK

FOP = FRONT OF PACK

Consumers typically spend only 2 seconds (if that!) looking at your FOP, deciding whether to buy your product.

The FOPPER® helps you build concepts that jump from the pack in just one glance.

HOW THE FOPPER WORKS

The FOPPER® is a concept development method that helps you translate your innovation idea/concept into packaging codes that consumers intuitively understand after just one glance.

For each idea, we help you find the most impactful…

  • VISUAL CODES (e.g., shape, colour, graphics)
  • and SEMANTIC CODES (e.g., name, ingredients, benefit-claims)

…so that it’s love-at-first-sight when consumer check out your pack.

3 STEP PROCESS

During the FOPPER, we move from

(1) generating a collection of high-potential ideas that answer the project’s objectives

(2) developing FOP-codes for each of these ideas

(3) consumer-testing that strengthens the codes for the best ideas

Depending on your needs, we offer both quantitative and qualitative testing methods, in either one or several countries.

WHAT IS IN IT FOR YOU
  • Powerful ideas that hook consumers within 2 seconds
  • Font of Pack Visualizations
  • Sharpened and validated Verbal Concepts
  • Ability to test in any country
  • Results within 3 weeks
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