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13 milliseconds

The time it takes to hook your consumer with an idea.

2 seconds

If hooked, the time consumers spend trying to decode an idea. But if it  lacks clarity or relevance, it’s ignored. This happens approx. 98% of the time.

Unlimited

The potential time a consumer devotes to a brand if your ideas connect with consumers within 2 seconds.

WELCOME TO BCR

We are a highly specialised consultancy and market research firm that helps client’s develop big ideas. Our exclusive toolkit is based on a simple tenant of behavioural science: HUMANS TAKE MOST DECISIONS WITHIN 2 SECONDS, especially when fulfilling their daily needs. So if you’re looking for an idea that can thrive in this reality, we invite you to contact us.  #concepts #brandstrategy #communication #consumerinsight #metaversemarketing #consumerjourney

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WHAT WE DO

CONCEPT DEVELOPMENT

CONCEPT DEVELOPMENT

2 seconds – the time consumers spend trying to figure out the story of your product. We help you develop concepts that connect with consumers’ lives, jumping straight from the pack into their hearts and minds.

CONSUMER INSIGHT GENERATION

CONSUMER INSIGHT GENERATION

Human truths inspire brilliance.
We help you uncover deeper, fresher insights for all facets of the marketing mix. For stronger names, claims, designs, experiences, ads… 

ADVERTISING DEVELOPMENT

ADVERTISING DEVELOPMENT

A powerful emotional hook is the key to strong advertising.
We help you unearth communication insights that make products evaporate from the shelf.

METAVERSE MARKETING

METAVERSE MARKETING

The world is Web 3.0 comes with infinite possibilities and opportunities.

Via our tailored Metaverse Workshop and co-creation process, we help clients and their agencies define consumer-inspired Vision, Strategy and Activity-Roadmap for building a their presence in the Metaverse.

OUR TOOLKIT

Since 2002 we’ve been providing the highest quality research tools, which we constantly update according to state-of-the-art technologies and advancements in the human sciences.

THE RESULT:
A unique portfolio of consumer-centric tools, both qualitative and quantitative.

01 FOPPER

Perfect for our 2-second world, the FOPPER helps you develop disruptive  CONCEPTS & CLAIMS that jump straight from your Front-Of-Pack (FOP) into consumers hearts.

qualitative co-creation tool

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This tool is designed to develop develop CONCEPTS & CLAIMS for:

  • Core brand and product relaunches
  • New product variants
  • New product ranges
  • New technologies
  • Entry into new segments
  • Creation of new segments
  • Building innovation roadmaps
  • Blue-sky innovation

02  BRIEFER

An adcept testing method that delivers the most exciting human truths for your advertising brief.

qualitative tool

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This tool is designed to develop BRIEFS for: 

  • Television commercials
  • Social Media/ Digital ads
  • POS materials
  • Product Demonstrations

03 PAIN SEEKER

A qualitative insight study that gives you a window to consumer’s subconscious needs, desires and attitudes, revealing the seeds of unimaginable ideas.

qualitative tool

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Unearth your consumer’s emotional story:

  • Feelings that underlie their deepest wishes and desires
  • Frustrations and obstacles that stand in their way of perfect need fulfilment
  • Insights into how they feel about your brand, revealing subconscious bias, prejudice and barriers
  • Fresh, disruptive ideas that were previously unimaginable to consumers, the client team and competitors

04 ULTRA AGILE

Our Ultra Agile approach allows clients to tap the wealth of BCR’s consumer understanding and experience at the lowest possible cost, with a super-fast turnaround. Perfect for pragmatic, small-budget projects. Prices well below 10K€.

Quick, easy, low-cost access to pragmatic solutions

  • INSIGHTS – Expert consultation with the possibility of running in-depth interviews
  • CONCEPTS Expert consultation, development of written concepts, FOP-concepts, with the option of quick consumer validation
  • COMMS DEVELOPMENT – Expert consultation, collaboration with agencies, with the option of validating creative ideas with consumers

05 METAVERSE IDEATION

The metaverse is waiting for you and your brand! Gather your team and agencies for an inspiring METAVERSE MARKETING WORKSHOP.

Targeted workshop outcomes:

  • BEST PRACTICE: The team experiences outstanding examples of brands who are using the Metaverse to build their success
  • VISION: The team defines the long-term goals of its Metaverse presence
  • STRATEGY: The team adapts its existing brand strategy for the Metaverse
  • ACTIVITY ROAD MAP: The team crafts an array of activities and experiments via which the brand establishes its presence in the Metaverse, step by step
ABOUT US
Frank Rundes Bild

Frank Chudy
CEO & Founder

“In consumer goods you have 2 seconds to win the hearts of consumers. Every element of your mix, whether packaging, design, or communication has only this brief window of time to set its hook.”

AT BCR WE HAVE A NAME FOR OUR COMPANY PHILOSPHY: 
WE CALL IT FMCG-OLOGY. WHAT THIS MEANS TO US?

FOCUS!
From day one our focus has been on Fast Moving Consumer Goods. We understand the challenges of your business and brands. We have the know-how to transform your ideas into products that “move the masses”!

SCIENCE!
We’re always on top of the latest thinking on consumer behaviour, needs and trends. Our eclectic network includes experts in the field of Neural Science, Behaviourism, Anthropology, Cultural Science and Mythography.

TECHNOLOGY!
We’re constantly refining our tools, using state-of-the-art technology to improve our capability and efficiency to serve our clients’ needs.

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Product Concepts written

CONTACT US

Send us a message,  a custom quote or any request you might have.
We’d love to help you achieve your business goals!

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