FOP = FRONT OF PACK
Consumers typically spend only 2 seconds (if that!) looking at your FOP, deciding whether to buy your product.
The FOPPER® helps you build concepts that jump from the pack in just one glance.
HOW THE FOPPER WORKS
The FOPPER® is a concept development method that helps you translate your innovation idea/concept into packaging codes that consumers intuitively understand after just one glance.
For each idea, we help you find the most impactful…
- VISUAL CODES (e.g., shape, colour, graphics)
- and SEMANTIC CODES (e.g., name, ingredients, benefit-claims)
…so that it’s love-at-first-sight when consumer check out your pack.
3 STEP PROCESS
During the FOPPER, we move from
(1) generating a collection of high-potential ideas that answer the project’s objectives
(2) developing FOP-codes for each of these ideas
(3) consumer-testing that strengthens the codes for the best ideas
Depending on your needs, we offer both quantitative and qualitative testing methods, in either one or several countries.
- Powerful ideas that hook consumers within 2 seconds
- Font of Pack Visualizations
- Sharpened and validated Verbal Concepts
- Ability to test in any country
- Results within 3 weeks